Dollywood Launches New Radio Station with iHeartMedia

As part of its 40th anniversary celebration, Dollywood—the beloved theme park in Pigeon Forge, Tennessee, named after country music legend Dolly Parton—has introduced a brand-new radio station: Dollywood Radio. Created in partnership with iHeartMedia, the station is now streaming on iHeartRadio.com and through the iHeartRadio app.

Dollywood Radio features a curated mix of music from Dolly Parton’s extensive catalog, along with songs from her favorite artists across country, bluegrass, and gospel genres. The station also includes selections heard throughout the theme park itself, capturing the unique spirit of the Smoky Mountains.

Jon Zellner, President of Programming Operations & Digital Music at iHeartMedia, shared his excitement about the launch: “Dolly Parton is a living legend, and now her music, along with the songs she loves and the charm of Dollywood, has its own home on Dollywood Radio, hosted by Dolly herself. The station is a heartfelt mix of country classics, folk, and music from Dolly’s close friends—offering a truly special listening experience.”

Dollywood’s Vice President of Marketing and Public Relations, Pete Owens, highlighted the significance of the partnership: “This collaboration with iHeartMedia lets fans enjoy the sights and sounds of Dollywood even from afar. As we mark our 40th anniversary in 2025, this station gives our guests a new way to connect with the park’s legacy and take a little piece of Dollywood home.”

The launch of Dollywood Radio brings the joy and nostalgia of the park to fans wherever they are, celebrating four decades of memories with music that reflects Dolly Parton’s timeless charm.