While the new NIL law in Tennessee has sparked widespread debate—with some even suggesting the Vols should be removed from the SEC—another major issue is gaining traction. That’s the possibility of Tennessee switching from Nike to Adidas once their current apparel deal ends.

Many Tennessee fans are already upset about the potential end of the Nike era. And it’s not just the fanbase voicing frustration—several Vols football players took to social media in a surprising show of disapproval, slamming the idea of Adidas taking over as a disastrous move.

Tennessee players aren’t hiding their frustration about the possibility of an Adidas deal.

Travis Smith, Kaleb Beasley, and Ethan Utley all made their feelings known on social media, and it’s likely that sentiment is shared by many others in the locker room. The current contract with Nike, which replaced Adidas back in 2014, is set to expire in 2026.

Talks are still ongoing, but if a new agreement isn’t reached, this upcoming season could be the last time the iconic Nike swoosh appears on a Tennessee football jersey. According to the Knoxville News Sentinel, the current deal officially ends on June 30, 2026.

This could pave the way for Adidas—or another brand—to make a move, though nothing is set in stone yet. Meanwhile, head coach Josh Heupel and his staff are focused on bigger priorities, as the Vols look to return to the College Football Playoff after their 2024 appearance.